Portrait · Shantibhai Patel
Lead maker · Trousers. Sets each pair on the bench at dawn, signs the inside waistband in chain stitch.
With the house since 2026
The Atelier/ Surat, Gujarat/ Est. MMXXVI
About
Some clothes are worn. Some are collected. RAI&REI creates limited-edition handcrafted clothing where contemporary design meets generations of craftsmanship.
Born inside our family's textile mill, Anubha Industries, we grew up surrounded by yarns, looms, dyes and fabrics long before we ever thought about fashion. We learnt that every textile has a journey, every weave has a purpose and every craft carries the stories of the people who make it. That understanding became the foundation of RAI&REI.
Image · the atelier floor, Surat, morning light across the cutting tables
Plate I
The room, before the day begins.
Surat · MMXXVI
The hands behind every piece.
§ I. The Makers · Six of usPortrait · Meera Joshi
Indigo & dye. Keeps the vats, counts the dips, reads the colour by hand and by light alone.
With the house since 2026
Portrait · Imran Sheikh
Cutting. Lays the cloth, finds the grain, and loses as little of it as a careful hand can.
With the house since 2026
Portrait · Lakshmi Rao
Finishing & repair. The last hand on every garment, and the first when one comes home to be mended.
With the house since 2026
Portrait · Devendra Singh
Loom & weave. Tends the narrow shuttle looms; knows each by the sound it makes when the yarn is right.
With the house since 2026
Portrait · Aanya Desai
Records & edition. Numbers each piece, keeps the ledger, decides when a run is truly finished.
With the house since 2026
Why Rai and Rei.
§ II. The Name & the BalanceMeaning behind the name.
RAI&REI was born from the belief that the most beautiful things exist in balance. Between heritage and innovation. Between industry and artistry. Between structure and freedom. Between thoughtful engineering and the warmth of the human hand. That balance lives in every collection we create and every decision we make.
Rai — Beauty. Rei — Power. The name holds two words that were never meant to sit quietly together. Rai is beauty — soft, expressive, unhurried. Rei is power — bold, decisive, unafraid to take up space. Neither one is the whole story on its own.
RAI&REI exists in the space where they meet: tradition and modernity, craft and creation, softness and strength, wound into a single thread. We believe the most magical things aren't born from balance — they're born from tension. From two opposites refusing to cancel each other out, and instead, becoming something new. That's the fusion we design for. Not a compromise between two things. A third thing, made from both.
Image · rope-dyeing the warp, natural indigo vats
Image · the cutting table, late afternoon
I · Question
Begin with questions
We don't begin with trends. How can heritage feel contemporary? How can craftsmanship keep its soul?
II · Engineer
Engineered in-house
Many of our fabrics are engineered at Anubha Industries before artisanal techniques bring them to life.
III · Sample
Countless rounds
Research, conversations, sketchbooks and sampling before a single garment reaches production.
IV · Edition
Limited editions
Originality deserves to stay original. Once a collection is complete, it is never recreated in the same form again.
Founded
MMXXVI
Surat, Gujarat
The house
06 hands
One room, no warehouse
A run
12 pieces
Small, finite, then gone
Repairs
Free
For the life of the piece
A note from the founder
“I didn't want to build another fashion label. I wanted to build a home for ideas, craftsmanship and the people who keep both alive. Fashion will always evolve, but intention never goes out of style. If every garment carries a story, then every person who helps create it deserves to be part of that story.
Every garment is an art piece. Every art piece has a maker.”
Rai & Rei
Radhika Bansal · Founder
Crafted once. Collected forever.
The current collection →